Revamp In Packaging Design By An Organic Food Brand

At the age of 40, most people start self-examining and consult with others to know what changes they should work on to achieve success in the coming decades. Barbara’s Bakery, which was established in 1971, did the same and resulted in coming up with a revamped packaging design that made a statement. It’s a brand that consumers have been shopping from to get healthy and delicious cereals and snacks for decades.

According to Kent Spalding, Barbara's Vice President of Marketing, it is necessary to look at where the company started to understand where they are heading. This brand was an important element of the natural food movement when 17-year old Barbara used a simple recipe and all-natural ingredients to create great-tasting foods. Even after more than 40 years, Barbara’s stands by its concept of delivering all-natural foods to its customers.

While customers now look for healthy options more than ever, choices in the market can be overwhelming. Even the most loyal customers of Barbara’s told the brand that finding its products was a rather challenging affair. After weighing a lot of requests and queries, the marketing team at Barbara’s opted to change the packaging design to make it more appealing and attractive. They used bold, simplified, and consistent packaging for the entire product line. They also made some changes in the web interface and social profiles.

Barbara’s design is rebranded packaging after collaborating with Macchiatto, a design firm located in San Francisco. What truly stands out in the new design is Barbara’s 40-year old heritage.

Michelle Regenbogen, principal and owner of Macchiatto, said that the main focus of Barbara’s was to make the placement of the main logo on the front a more sensible move. The logo now has rolling hills and natural landscapes in the background. The "All Natural Since 1971" slogan makes a statement even more prominently.

The new packaging design changed the outlook of all 55 packages sold by Barbara’s. This packaging also uses sustainable Green Choice® cartons. The bottom flap of every package has a chart to tell people about the energy preserved and manufacturers’ commitment to zero greenhouse emissions. Barbara’s products with this new packaging design hit the shelves in June 2010.

Barbara’s makeover celebrated by consumer contest

Barbara’s invited families across the country to celebrate its new design. They arranged Barbara’s Natural Makeover Contest as a way to advertise their new design. The makeover of their web design also reflects the change in packaging design. BarbarasBakery.com provides valuable information on a balanced lifestyle and healthy foods. It was also the portal used to enter the contest.

Provocative New Advertising Campaign

The advertising campaign of Barbara’s encourages its customers to say ‘yes’ to great taste and all-natural goodness of foods that include snacks and cereals. At the same time, it insists on saying ‘no’ hydrogenated oils, refined white sugar, chemical preservatives, and artificial ingredients. These ads list a couple of URLs to help consumers find online resources to get information on the benefits of organic foods and disasters of bad-quality foods.

Packaging Supplies Manufacturing Companies

A lot many people wonder about manufacturing companies. There has been significant economic activity in some countries. Some regions are evolving economic powers. In such regions, the demand for packaging supplies and boxes is always on the rise.

In this article, we will discuss various angles that cover different aspects of packaging.

Convenient use of products

People now have more engaged lifestyles all over the world. In such a scenario, having to open a box that takes too much time and energy can be quite frustrating. The best way to avoid this negativity is to incorporate easy to use packaging supplies. For instance, if you are adding a protective seal, you may want to add a tool to make the seal removal easy. Even if your product is a bit heavy, there are many ways you can make it easy to carry with the help of the right packaging. Moreover, making the packaging disposable makes it less fussy for your customers.

Developing trust in your customers

If you want your customers to be loyal to your brand, you will need to be honest. Be sure to provide them with the right information about your company’s origin and product manufacturing. The precise net weight of the product should be mentioned on the box so that if your customer wants to put it on the scale, it turns out to be the exact weight as mentioned on the box. Additionally, you have to mention the expiry date, manufacturing date, storage instructions, allergy warnings, damage warnings, and all other cautions clearly on the outer packaging.

Balancing the cost

Fortunately, the packaging industry has started focusing on how to balance costs while making ensuring the quality of packaging. Most brands in different regions of the world understand the necessity to use sturdy outer packaging supplies to prevent damage to the product. That is also because damaged products can cost businesses their reputation. Cost-effectiveness, on the other hand, is also a factor to be taken into consideration. Not taking care of packaging costs can cause business losses.

Materials used in packaging boxes

Packaging boxes usually consist of paper, cardboard, Kraft paper, and corrugated fiberboard. These boxes make up 36 percent of all packaging needs. The food industry demands 38 percent in this regard. Other industries use packaging boxes a lot less than these two industries.

Sophisticated boxes for cosmetics and beverages

The cosmetic industry uses highly sophisticated packaging supplies. Brands usually outsource their packaging projects to professional packaging brands that design, develop, and manufacture packaging supplies. These cosmetic products are transported in branded packages.

The beverage industry, on the other hand, uses larger corrugated boxes, which usually have windows to let customers have a peek at bottles. The bottles used or packaging beverages are generally more delicate than other types of packaging supplies. Companies, therefore, need to be very careful while packaging those beverages.

If you are looking for a packaging solution for your brand, the first and foremost thing is to study your product well. You will have to figure out every factor that can be damaging for your product. Based on this research, you can develop a packaging solution to keep your product protected well. You may want to discuss your requirements with a packaging consultant.